Secure[s] to the owner ofthe mark the goodwill of the business and “protect[s] the ability of consumers to distinguish among competing producers.”

  • Park ’N Fly, Inc. v. Dollar Park & Fly, Inc., 469 U. S. 189, 198 (1985)
  • United States Patent and Trademark office et al. v. B.V.; 30th June, 2020; Supreme Court of United States